CreativeWorks with ChatGPT, Claude, Gemini
Creator and UGC brief
A clear brief that gets usable creator content first time.
What you need
- Product and key message
- Do's and don'ts (claims, competitors)
- Deliverables and usage rights
- Examples you like
The prompt
Write a creator brief for [BRAND] [PRODUCT] for [PLATFORM]. Audience: [WHO]. Key message: [ONE THING TO LAND]. Proof points: [LIST]. Must not say: [CLAIMS/COMPETITORS]. Deliverables: [e.g. 2 x 30s vertical videos, raw footage]. Usage rights: [e.g. paid social 6 months]. Examples we like: [LINKS/DESCRIPTIONS] Include: a 3-line overview, 3 hook options, a loose shot list, talking points (not a script), mandatory disclosure (#ad as per ASA/CMA guidance), technical specs, timeline and approval process. Keep it to one page, friendly and clear.
Replace everything in [BRACKETS]. Use a business or team account with training on your data switched off, and remove customer personal data before pasting.
What you get
A one-page brief with hooks, shot list, talking points, disclosure rules, specs and timeline.
The fortnightly brief
Get the brief
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